The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and other truths concerning modern-day B2B advertising and marketing. We go over exactly how the buying trip is currently completely fragmented and also the manner in which neighborhood building can aid online marketers retake con… Read More

Mark Donnigan: It's going fantastic, Ben. I am so satisfied to be here on your program.Ben: Definitely. We more than happy to have you on the program. Particularly given the significance and the necessity of the subject we're going to be taking on over the course of this discussion as well, which is one that I believe is actually under-discussed. O… Read More